PRE-REGISTRATION ONLY

In this practical masterclass, Matt Worthington (Panterra) teaches participants how to upgrade their research skills by incorporating AI into every stage of public sentiment analysis. 

The session begins with a breakdown of the core challenges in understanding public attitudes today—fragmented platforms, rapid narrative shifts, low signal-to-noise ratios—and shows how AI-enhanced tools can systematically overcome them. Worthington will walk through real examples from Panterra’s workflow, demonstrating how to use machine learning to identify emerging narratives, cluster audiences, detect emotional drivers, and surface hidden patterns that traditional polling often misses. 

Participants will learn how to set up their own AI-assisted research pipelines, choose the right models, validate outputs, and avoid common pitfalls. 

The masterclass combines hands-on exercises with a behind-the-scenes look at how Panterra’s product turns unstructured digital noise into actionable political insight. Attendees will leave with practical techniques, a clearer understanding of what AI can and cannot do, and a roadmap for elevating their own sentiment research to the next level.