PRE-REGISTRATION ONLY

Influencers are becoming an increasingly important tool in the strategic communications of governments, international organisations, and militaries. From NATO and the UN to the U.S. Army, many have turned to influencers for purposes ranging from promoting high-level summits to driving recruitment. Some, like Ukraine’s Foreign Ministry, have even created synthetic (AI-generated) influencers to serve as government spokespersons.

What do influencers bring to the table that official spokespeople do not? What are the risks to credibility and trust? And what does the rise of synthetic influencers mean for the future of communication? These questions — and more — will be explored in this masterclass.