This session explores how rapidly evolving technologies-from Al-assisted newsrooms to real-time verification tools and personalised content delivery-are reshaping how public broadcasters gather, process, and distribute information. lain Bundred (BBC) and Stetan Kollinger (ORF) will dıscuss now their institutions are adapting to a world where news increasingly competes with creators, synthetic media, and platform-driven attention cycles. The conversation will cover innovations in editorial workflows, experiments with automation, emerging audience analytics, and new models of trust-building in a high-noise environment.