Social media platforms are now foundational to political strategy across Europe and beyond — but most campaigns still focus heavily on content and paid ads, overlooking one of the richest sources of voter intelligence: comment streams. What if the conversations happening below the post could offer real-time signals about voter concerns, sentiment shifts, and community dynamics?

In this interactive workshop, Tomas Halász, CEO of Trollwall.ai, will show how cutting-edge Al and technology can turn social media comment data into actionable insights that inform strategy, shape messaging, and drive mobilisation at scale.

Attendees will walk away with a practical playbook for harnessing comment data - including tools, frameworks, and ethical guardrails - so they can boost engagement, refine their narratives, and strengthen relationships with voters and communities.