Public GIS datasets and election results contain far more than boundaries and vote totals—they hold the raw material for understanding voters at street-level resolution. This talk shows how openly available spatial data can be combined, modeled, and visualized to build actionable voter personas and high-resolution targeting maps.

Attendees will see how modern political tech teams can move from static election maps to dynamic, data-driven insights that inform messaging, outreach, and strategy—without relying on proprietary data.