PRE-REGISTRATION ONLY

“How to Raise Money from Small Donors” is a masterclass led by Patrick Frank (Lunda) that demystifies how modern campaigns build scalable grassroots fundraising engines. 

Drawing on lessons from high-performing political and civic campaigns across Europe and beyond, the session will show how to create emotionally resonant narratives, craft conversion-optimised journeys, and use creator-driven content, social proof, and micro-storytelling to turn casual supporters into recurring donors. 

Participants will learn the mechanics of persuasive donation asks, friction-free payment flows, segmentation without violating new advertising rules, and how to combine email, messaging apps, and organic social to drive consistent revenue. The masterclass also covers testing frameworks, KPIs that matter, and the infrastructure needed for sustainable small-donor programmes. 

Attendees will walk away with practical templates, examples, and a clear roadmap for building grassroots fundraising that actually delivers.