PRE-REGISTRATION ONLY

As trust in social media declines and social media landscapes become more fractured, newsletters are emerging as a powerful tool for direct and meaningful communication. This session explores how political parties can leverage the resurgence of newsletters to engage supporters, disseminate information, and build loyal communities. Drawing insights from journalism, participants will learn about the key elements of successful newsletters, including content strategy, audience segmentation, and the art of storytelling.

The session will also discuss how newsletters can complement other digital strategies, offering a reliable and personal alternative in the age of social media skepticism. Ideal for communication professionals and campaign managers, this session provides actionable strategies for harnessing the enduring power of newsletters.