This session takes participants through a fast, practical flow designed for real campaign work. Sebastian Rodriguez (European Campaign Playbook) and Michael Cohen (Cohen Research Group) will kick off with a straight-talk overview of how campaigns in the US and the EU are actually using AI right now,  what’s working on the ground, what to avoid, and what any team can adapt immediately.

Then we dive into “Launch a Campaign with 10 Prompts”, a hands-on exercise where everyone builds a rapid campaign plan using simple, high-impact AI prompts that cover campaign storytelling, targeting, messaging, content (video and image), and quick-turn strategy. We finish with a focused wrap-up where participants share lessons, compare outputs, and help others. Everyone leaves with clear next steps they can take back to their field, digital, and comms teams.