Political campaigns are operating on compromised terrain. Channels like X no longer offer reliable public signal. Engagement metrics are distorted by networked amplification. And the most electorally important voters - disillusioned, disengaged, and culturally sceptical - are now expressing sentiment in creator-led, emotionally encoded, and vernacular civic spaces.

This session delivers a strategic reframing of online narrative analysis: how to reconstruct political audience insight and validate narrative traction when the traditional techniques are no longer fit for purpose.