PRE-REGISTRATION ONLY

Every winning campaign rests on a coherent, well-integrated tech stack — but most teams still operate with fragmented tools, inconsistent data flows, and avoidable inefficiencies. In this masterclass, Michael Cohen, Founder and CEO of the Cohen Research Group, takes participants through the essential components of a modern campaign technology ecosystem: voter files and CRM systems, data analytics pipelines, field and GOTV tools, fundraising platforms, message-testing solutions, AI-powered research assistants, and compliance infrastructure.

Through practical demonstrations and real campaign examples, participants will learn how to evaluate vendors, select interoperable tools, avoid costly redundancy, and design a stack that fits their budget, strategy, and organisational maturity. The session will end with a guided exercise where attendees map their current setup and identify high-impact improvements they can implement immediately.