Alter two decades or shaping portics, curture, and pudic debate, social medla is entering a proround transional prase marked by declining engagement, trust fatigue, fragmented platforms, and the meteoric rise of Al-driven content.

This session examines whether we are witnessing the slow death of traditional social media-or merely its evolution intol something radically different. Experts will explore the shift from feeds to private messaging, from influencers to creators-as-institutions, trom algoritmic virally to Al-generated micro-content, and trom public squares to closed digital tripes. Ine

discussion will unpack what this means tor political communication, mobilisation, and narrative power: Are campaigns losing their main distribution channels?

What, if anything, replaces the mass reach once provided by Facebook, Twitter, and Instagram? And how should political organisations adapt to this landscape?