Alter two decades or shaping politics, culture, and public debate, social media is entering a profound transitional phase marked by declining engagement, trust fatigue, fragmented platforms, and the meteoric rise of Al-driven content.

This session examines whether we are witnessing the slow death of traditional social media-or merely its evolution into something radically different. Experts will explore the shift from feeds to private messaging, from influencers to creators-as-institutions, from algorithmic virally to Al-generated micro-content, and from public squares to closed digital tripes.

This discussion will unpack what this means tor political communication, mobilisation, and narrative power: Are campaigns losing their main distribution channels?

What, if anything, replaces the mass reach once provided by Facebook, Twitter, and Instagram? And how should political organisations adapt to this landscape?