In this highly practical session, Michael Bossetta translates cutting-edge research on platforms and the changing attention economy into concrete lessons for political professionals, while Martina Orlea (Electica) brings the practitioner’s perspective on turning attention into measurable political impact. 

Rather than treating “social media” as a single space, the session breaks down how different platform architectures—feeds, groups, messaging, short-form video, and metrics—actively shape visibility, engagement, and mobilisation. Bossetta explains how attention is engineered through algorithms and incentives; Orlea demonstrates how campaigns, parties, NGOs, and advocacy teams can operationalise these insights in real-world organising, targeting, and mobilisation strategies. 

Participants will learn how political actors successfully trigger distribution without wasting resources, how recent platform shifts and scandals have altered the rules of the game, and how to move beyond reach and engagement toward persuasion, turnout, and organisational growth. 

The session concludes with a practical checklist for 2025+ campaigns: how to design platform-specific content and coordination, anticipate algorithmic change, and convert attention into real political outcomes rather than vanity metrics. Comment end