In this workshop, campaign strategists break down how Europe’s tightening regulatory environment is fundamentally reshaping political outreach. 

With the Transparency of Targeted Political Advertising Regulation (TTPA) and GDPR enforcement redefining what campaigns can collect, target, and optimise, participants will learn what still works, what no longer does, and where the new strategic opportunities lie. 

The workshop will cover compliant audience-building, creative formats that travel further with fewer data points, mobilisation tactics that rely on authentic networks rather than microtargeting, and the tech stack adjustments every campaign needs going into 2026–2027. 

Attendees will leave with practical frameworks, avoidable pitfalls, and a roadmap for running high-impact, regulation-proof digital efforts under Europe’s new rules.