PRE-REGISTRATION ONLY

In this masterclass, experts unpack how the rise of “dark social” channels—WhatsApp, Snapchat, Instagram DMs, Telegram, and private groups—has reshaped political communication, especially as TTPA regulations and platform decisions by Google and Meta sharply limit political advertising. 

They will explain why organic, trust-based content is becoming the dominant force in digital mobilisation, how information now spreads through closed networks rather than public feeds, and what this shift means for campaigns in 2026–2027. Participants will learn how to design content that travels naturally through private channels, how to empower supporters to become message multipliers, and how to measure impact when traditional analytics break down. 

Attendees will leave with concrete strategies for thriving in a post-advertising world—where influence happens out of sight, but not out of mind.