This masterclass equips political professionals with a practical framework to move citizens, supporters, and voters from awareness to concrete action by designing intelligent, AI-powered campaign funnels.  

Building on real-world examples, it shows why most campaigns fail due to unclear goals, generic messaging, and static engagement—and how to fix this with clear conversion objectives, smart segmentation, and automation. Participants will learn how to design simple but powerful funnels, choose the right channels (email, messaging, voice), balance content and advertising, and apply behavioral nudges that measurably increase engagement and conversion.  

The session demonstrates how small teams—even a single person—can run large-scale, highly personalised campaigns using AI and automation, and concludes with a hands-on framework enabling participants to map, test, and iterate their own high-impact political campaign funnels.