Aris is the former Global Head of SEO at Amazon and the Founder of RankBee AI. During more than six years at Amazon’s HQ, he built the company’s first fully automated marketing channel and led its global search strategy. He also created the world’s first headless CMS - now powering Expedia’s global platform. After leading SEO at Orbitz Worldwide and heading Growth at Skyscanner and Change.org, Aris is now focused on inventing the content optimisation tools shaping the Generative AI era.