Kevin Tiedgen is Executive Director of Data & AI at Jung von Matt NECKAR and a member of the management board. For over a decade, he has developed data-driven marketing, media and AI strategies and built structures that make creativity measurably more successful – for brands including Mercedes-Benz, eBay, DKB, EnBW, John Deere, Ricola, Telefónica, Sparkasse and the state of Baden-Württemberg. He has also advised political actors such as the SPD party executive and the Green Party in Baden-Württemberg. As head of the Data & Media division and the AI Roundtable within the Jung von Matt Group, he has advanced the use of AI in marketing, combining precise data usage with strong creative work – recognised with awards including a D&AD Graphite Pencil, Effie Silver, ADC Germany Silver, One Show Merit and ADC Worldwide Bronze.