Matyas is CTO and Data & Analytics Expert at Amplify:Good. With a background in technical consulting and IT systems, they bring an engineer's approach to the creator economy—building the workflows, data pipelines, and infrastructure that make political creator campaigns scalable. Matyas designs the systems that coordinate multi-country campaigns, from creator categorization frameworks to performance dashboards, having architected infrastructure supporting creators and campaigns across Europe. They specialize in the operational backbone of creator campaigns—the invisible systems that enable strategic creator selection, authentic audience matching, and measurable impact at scale.